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Brands are benefiting from more impactful marketing activation campaigns, supported by more competitive levels of investment.
May 8, 2025
By: Lianna Albrizio
Associate Editor
Organic sales declined 1.2% year-over-year for Kenvue in Q1 2025. Given the dynamic external environment, including the gross impact of current tariffs, company officials expect adjusted operating margin to contract slightly for the full year and adjusted diluted EPS for 2025 to be about flat versus last year. While staying agile amidst dynamic market conditions, officials say brands are benefiting from more innovation and impactful marketing activation campaigns, supported by more competi...
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